VCU Bulletins

Product Innovation, Master of

Kahn, Dr. Kenneth B.
Director, da Vinci Center
kbkahn@vcu.edu
(804) 828-9944

Web:
www.davincicenter.vcu.edu

Admission requirements summary

Product Innovation, Master of
Degree:

M.P.I.
Semester(s)
of entry:

Spring 2012

Fall
Deadline
dates:

Oct 15

May 31
Test
requirements:

See below.
Special requirements:
At the discretion of the M.P.I. graduate committee, a personal interview may be requested.

The Master of Product Innovation is administered by VCU’s da Vinci Center for Innovation, which is a joint collaboration between VCU’s schools of the Arts, Business and Engineering. Integrating arts, business and engineering principles, students will learn advanced product innovation topics pertaining to conceptualization, development and commercialization of new products. Through unique instruction and experiential learning that culminates with a yearlong master’s project, students will have a real product innovation experience that could result in true business creation and economic development opportunities. M.P.I. graduates will reflect product innovation and teamworking skills that will enable them to serve in key leadership roles to stimulate the creation, development and management of new products and services.

Student learning outcomes

M.P.I. students will demonstrate:

  1. The ability to integrate arts, business and engineering principles
  2. Knowledge of advanced product innovation topics pertaining to conceptualization, development and commercialization of new products
  3. Product innovation and team-working skills that will enable students to serve in key leadership roles in order to stimulate creation, development and management of new products and services
  4. Real product innovation experience that could result in true business creation and economic development opportunities, and unique instruction and experiential learning.

Overview

The M.P.I. requires a minimum of 30 credit hours across a prescribed two-year program. Prior to the first semester of graduate study, students will participate in an intensive Product Innovation Boot Camp experience. Students in their first semester will take two of the three introductory courses: INNO 501 Arts Principles for Product Innovation, INNO 502 Business Principles for Product Innovation and INNO 503 Technology Principles for Product Innovation. A student would not be required to take that course which corresponds to their undergraduate major/degree; however, it is strongly encouraged that students take all three courses and serve as leaders in the course that matches their undergraduate discipline. Students will also take INNO 600 Integrative Design Studio in their first semester to develop design skills for use in subsequent course work.

In the second semester, students will enroll in INNO 590 da Vinci Project Course, to participate in a da Vinci project and hone their product innovation skills. Students also will successfully complete two technical electives in a discipline corresponding to their undergraduate major. Taking at least one 600-level technical elective would be prescribed.

In the second year of the program (third and fourth semesters), students will participate in the Master’s Project in Product Innovation course work and complete a yearlong product innovation project. The capstone project will be under the direction of faculty advisers and represent a company-sponsored project or a student-initiated project, either of which will address a real contemporary issue. While the contexts may differ across projects, the talents and know-how of an interdisciplinary team of students comprising arts, business and engineering skill sets will focus on the respective issues, thereby exemplifying a real product design and development project. Advisers and company sponsors will regularly interact with student teams to ensure successful progress and reinforce project professionalism.

Part-time option

The program can be taken part time. After participating in the Boot Camp experience prior to their first semester, part-time students will take two of the three introductory principle courses. In the second semester, part-time students will complete INNO 590da Vinci Project Course and one technical elective. Another technical elective will be taken in the summer semester. In the second year, the part-time student will take the remaining principles course and INNO 600 Integrative Design Studio. After completing the prerequisite course work, the master’s project can be taken.

Graduation requirements

Overall, the Master of Product Innovation requires a minimum of 30 credit hours for completion. The curriculum mandates four required core courses (12 credit hours), two elective courses (6 credit hours) and two master’s project courses (12 credit hours). A master’s project is mandatory for all students.

Requirements for the graduation from the program are:

Core curriculum (12 credit hours)
Students must take at least two of the following three courses, depending on which of the below does not correspond to the undergraduate major – though it is recommended that students take all three courses; if the student does not have an undergraduate degree in an arts, business or engineering discipline, they must enroll in all three courses:
INNO 501 Arts Principles for Product Innovation (3 credit hours)
INNO 502 Business Principles for Product Innovation (3 credit hours)
INNO 503 Technology Principles for Product Innovation (3 credit hours)

All students will enroll in:
INNO 590 da Vinci Project (3 credit hours)
INNO 600 Integrative Design Studio (3 credit hours)

Technical electives (6 credit hours)
Students will take technical elective course work in their respective undergraduate degree areas. Specific courses will be determined by the student with approval by the M.P.I. Faculty Committee. All technical electives must be graduate course work, with at least three credit hours at the 600 level.

Master’s project (12 credit hours)
INNO 651 Master’s Project in Product Innovation I (6 credit hours)
INNO 652Master’s Project in Product Innovation II (6 credit hours)

Admission criteria

To be considered for admission to the program, an applicant must:

Additionally, at the time of application an applicant must determine their area of specialization as arts, business or engineering. The following application requirements apply:

At the discretion of the M.P.I. graduate committee, a personal interview may be requested.

For further information, refer to VCU’s da Vinci Center for Innovation website at www.davincicenter.vcu.edu or contact Dr. Kenneth Kahn, director of VCU’s da Vinci Center, at kbkahn@vcu.edu.

 

 

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