General degree requirements
The Brandcenter’s master’s degree requires 42 hours beyond the baccalaureate degree. Students devote two years of full-time study to complete the degree requirements. To graduate, students must present a final major project, in portfolio form, before a committee review panel.
All students in the Brandcenter must complete the following set of core courses:
| Core curriculum | Credits |
MASC 638 Brand Engagement |
3 |
| MASC 651 Creative Thinking | 3 |
MASC 655 Brand Interaction |
3 |
MASC 659 Brand Experiences |
3 |
MASC 664 Persuasion |
3 |
MASC 677 The Business of Branding |
3 |
________ |
|
18 |