Creative brand management
Sommardahl, Ashley H.
Assistant Director, Student Affairs
asommardahl@vcu.edu
(804) 828-8384
Keogh, Katherine
Student Affairs Coordinator
kkeogh@vcu.edu
(804) 828-8384
| See General degree requirements for core curriculum. | |
| Specific requirements for the creative brand management track: | |
| Creative brand management curriculum | Credits |
| MASC 608 Accounting for Communication Professionals | 3 |
| MASC 629 Strategic Thinking | 3 |
| MASC 632 Foundations of Brand Management | 2 |
| MASC 649 Brand Analytics | 3 |
| MASC 661 Modern Media | 3 |
| MASC 662 Research Methodologies | 3 |
| MASC 667 Applied Brand Management | 3 |
| MASC 668 Advanced Brand Management | 3 |
| MASC 690 Supervised Business Study | 1 |
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24 |
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