VCU Bulletins

Product Innovation, Certificate in (Undergraduate certificate)

The Certificate in Product Innovation allows undergraduate students to develop competency in the area of product innovation.

Employing an interdisciplinary perspective that embodies concepts from arts, design, business and engineering, students receive a robust learning experience that leads to an understanding of the challenges associated with and means for managing product design, product development and new-product introduction endeavors.

The Certificate in Product Innovation program runs concurrently with a student’s major and is not a stand-alone program. In order to participate in the program, students must have a declared major in the School of the Arts, the School of Business, the School of Engineering, the College of Humanities and Sciences, or other VCU unit that is an official partner of the da Vinci Center.

Interested students should first contact and then submit their application to the da Vinci Center for Innovation, which houses the certificate program. Students should apply to the program during or after taking the introductory course, INNO 200 Seminar in Product Innovation.

The certificate requires a minimum of 16 credit hours of approved course work as follows:

* Students may take only one discipline-specific elective course while enrolled in INNO 460.

The director of VCU’s da Vinci Center for Innovation will approve all course work intended to satisfy all elective requirements.

For more information, contact the program coordinator for the da Vinci Center for Innovation at (804) 828-7188 or



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Last update: 6/24/2013

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