The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.
The school offers a Bachelor of Science in Mass Communications with specialization in one of three sequences: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism and strategic public relations.
Last update: 6/4/2014
The VCU Bulletin is in transition! As we move from this first iteration of our online Bulletin to a new product and process, what you find on this website is information for the 2014-15 academic year.
While much of the curricular information remains the same, changes that were approved with the effective date of fall 2015 will not be reflected on this website. Prospective students may wish to contact the school or department that administers their program of interest in order to discuss the most current curriculum and concentration options.
Enrolled students who are completing their studies under an effective Bulletin may continue to access the archives at http://www.pubapps.vcu.edu/Bulletins/archives.aspx, where past Bulletins are available to reference or download.
Our anticipated launch of the new VCU Bulletin is July 2015. To follow our progress, visit the new Bulletin blog.