The Post-baccalaureate Certificate in Marketing is designed for persons who already have earned a baccalaureate degree in fields other than marketing, yet desire an extensive and current knowledge of marketing. Graduates will recognize the cross-functional nature of today’s business environment and the growing importance of the customer orientation in all organizations.

Candidates for this certificate must complete 30 credit hours, with a minimum of 24 hours to be completed at VCU. Eight specific three-hour courses in marketing at the 300 and 400 level are required, and the student may select the six additional hours from a list of restricted electives. Prerequisites for all required and elective courses must be met.

Course requirements

	Credits
Required courses
MKTG 308 Introduction to Marketing	3
MKTG 310 Information for Marketing Decisions	3
MKTG 371 Integrated Marketing Communications	3
MKTG 373 Buyer Behavior	3
MKTG /INTL 378 International Marketing	3
MKTG 472 Project Development and Management	3
MKTG 475 Services Marketing	3
MKTG 476 Marketing Management*	3

Electives	6
Students will select two of the following courses:
ECON 210 Principles of Economics (micro)**
MGMT 301 Business Statistics
MKTG 376 Dynamics of Retail Management
MKTG 474 Personal Selling and Sales Management
MKTG /INTL 478 Global Internet Marketing
MKTG 491 Topics in Marketing
MKTG 493 Internship in Marketing

Total	30

* MKTG 476 must be taken after completing 15 credit hours of marketing courses. ** ECON 210 is required of students who transfer three hours of credit for an introduction to marketing or principles of marketing course from another institution where principles of economics is not a prerequisite to the introductory course.