VCU Bulletins

General degree requirements

The Brandcenter’s master’s degree requires 42 hours beyond the baccalaureate degree. Students devote two years of full-time study to complete the degree requirements. To graduate, students must present a final major project, in portfolio form, before a committee review panel.

All students in the Brandcenter must complete the following set of core courses:

Core curriculum

MASC 638 Brand Engagement

MASC 651 Creative Thinking

MASC 655 Brand Interaction


MASC 659 Brand Experiences


MASC 664 Persuasion


MASC 677 The Business of Branding


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Last update: 6/17/2011

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