VCU Bulletins

Creative brand management

Sommardahl, Ashley H.
Assistant Director, Student Affairs
asommardahl@vcu.edu
(804) 828-8384

Keogh, Katherine
Student Affairs Coordinator
kkeogh@vcu.edu
(804) 828-8384

See General degree requirements for core curriculum.
Specific requirements for the creative brand management track:
 
Creative brand management curriculum
Credits
MASC 608 Accounting for Communication Professionals
3
MASC 629 Strategic Thinking
3
MASC 632 Foundations of Brand Management
2
MASC 649 Brand Analytics
3
MASC 661 Modern Media
3
MASC 662 Research Methodologies
3
MASC 667 Applied Brand Management
3
MASC 668 Advanced Brand Management
3
MASC 690 Supervised Business Study
1
 
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Richmond, Virginia
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Last update: 6/21/2011

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