VCU Bulletins

Creative brand management

Sommardahl, Ashley H.
Assistant Director, Student Affairs
asommardahl@vcu.edu
(804) 828-8384

Keogh, Katherine
Student Affairs Coordinator
kkeogh@vcu.edu
(804) 828-8384

See General degree requirements for core curriculum.
Specific requirements for the creative brand management track:
 
Creative brand management curriculum
Credits
MASC 608 Accounting for Communication Professionals
3
MASC 629 Strategic Thinking
3
MASC 632 Foundations of Brand Management
2
MASC 649 Brand Analytics
3
MASC 661 Modern Media
3
MASC 662 Research Methodologies
3
MASC 667 Applied Brand Management
3
MASC 668 Advanced Brand Management
3
MASC 690 Supervised Business Study
1
 
________
 
24

 

 

Comments/feedback about this site   |   Bulletin (catalog) archives/printer-friendly bulletins   |   About these bulletins

Virginia Commonwealth University
Richmond, Virginia
Contact us: bulletin@vcu.edu

Last update: 6/21/2011

Created by VCU University Relations

The VCU Bulletin is in transition! As we move from this first iteration of our online Bulletin to a new product and process, what you find on this website is information for the 2014-15 academic year.

While much of the curricular information remains the same, changes that were approved with the effective date of fall 2015 will not be reflected on this website. Prospective students may wish to contact the school or department that administers their program of interest in order to discuss the most current curriculum and concentration options.

Enrolled students who are completing their studies under an effective Bulletin may continue to access the archives at http://www.pubapps.vcu.edu/Bulletins/archives.aspx, where past Bulletins are available to reference or download.

Our anticipated launch of the new VCU Bulletin is July 2015. To follow our progress, visit the new Bulletin blog.

Close