Global marketing management
McQuaid, Ms. Jana P.
Graduate Program Director
jpmcquaid@vcu.edu
(804) 828-1595
The Master of Science in Business with a global marketing management concentration offers students the opportunity to concentrate their studies in two related areas: marketing management and global business management. Students select foundation, core and/or elective courses in accounting, economics, finance or management to complement marketing courses in the program. Students interested in preparing for the increasingly global nature of business will be well suited for this unique Master of Science degree program. All degree candidates are strongly encouraged to participate in an intensive study program in a foreign language and/or a foreign study program.
| Foundation courses (0 to 21 credit hours; these courses may be waived for students who have taken equivalent material at the undergraduate level.) | ||
| ACCT 507 Fundamentals of Accounting | ||
| ECON 500 Concepts in Economics | ||
| FIRE 520 Financial Concepts of Management | ||
| MGMT 524 Statistical Elements of Quantitative Management | ||
| MKTG 570 Concepts and Issues in Marketing | ||
| Two-course sequence in a foreign language at the undergraduate or graduate level (or demonstrated proficiency) | ||
| or | ||
| Two approved cross-cultural courses taken at the undergraduate or graduate level | ||
| Core courses (30 credit hours) | ||
| Required marketing and strategy courses (15 credits) | ||
| MGMT 642 Business Policy (to be taken in the last semester) | ||
| MKTG 656 International Marketing (prerequisite MKTG 570) | ||
| MKTG 657 International Marketing Planning Project (prerequisite MKTG 570 and 673) | ||
| MKTG 671 Marketing Management (prerequisite MKTG 570) | ||
| MKTG 673 Marketing Research (prerequisite MKTG 570 and MGMT 524) | ||
| Required global business courses (choose two; 6 credits) | ||
| ACCT 606 International Accounting (prerequisite ACCT 507) | ||
| ECON 609 Advanced International Economics (prerequisite ECON 500) | ||
| FIRE 639 International Finance (prerequisite FIRE 520) | ||
| MGMT 644 International Business Management | ||
| Electives (9 credits) | ||
| Choose three of the following courses: | ||
| MKTG 672 Concepts in Consumer Behavior | ||
| MKTG 674 Service Quality Management | ||
| MKTG 676 Marketing Strategy | ||
| MKTG 697 Guided Study in Business | ||
| Any courses from study abroad (up to 6 credits) | ||