Global marketing management
McQuaid, Ms. Jana P.
Graduate Program Director
jpmcquaid@vcu.edu
(804) 828-4622
The Master of Science in Business with a global marketing management concentration offers students the opportunity to concentrate their studies in two related areas: marketing management and global business management. Students select foundation, core and/or elective courses in accounting, economics, finance or management to complement marketing courses in the program. Students interested in preparing for the increasingly global nature of business will be well suited for this unique Master of Science degree program. All degree candidates are strongly encouraged to participate in an intensive study program in a foreign language and/or a foreign study program.
For additional information, please visit our website at www.business.vcu.edu/graduate.
| Foundation courses (0 to 21 credit hours; these courses may be waived for students who have taken equivalent material at the undergraduate level.) | ||
| ACCT 507 Fundamentals of Accounting | ||
| ECON 500 Concepts in Economics | ||
| FIRE 520 Financial Concepts of Management | ||
| MGMT 524 Statistical Elements of Quantitative Management | ||
| MKTG 570 Concepts and Issues in Marketing | ||
| Two-course sequence in a foreign language at the undergraduate or graduate level (or demonstrated proficiency) | ||
| or | ||
| Two approved cross-cultural courses taken at the undergraduate or graduate level | ||
| Required marketing and strategy courses (15 credit hours) | ||
| MGMT 642 Business Policy (to be taken in the last semester) | ||
| MKTG 656 International Marketing | ||
| MKTG 657 International Marketing Planning Project | ||
| MKTG 671 Marketing Management | ||
| MKTG 673 Marketing Research | ||
| Marketing electives (choose three; 9 credit hours) | ||
| MKTG 672 Concepts in Consumer Behavior | ||
| MKTG 674 Service Quality Management | ||
| MKTG 691 Topics in Marketing | ||
| MKTG 693 Field Study in Marketing | ||
| MKTG 697 Guided Study in Business | ||
| Non-marketing electives (choose two; 6 credit hours) | ||
| ACCT 606 International Accounting | ||
| ECON 609 Advanced International Economics | ||
| FIRE 621 Cases in Financial Management | ||
| FIRE 639 International Finance | ||
| INFO 658 Electric Commerce | ||
| MGMT 632 Statistical Analysis | ||
| MGMT 643 Applied Multivariate Methods | ||
| MGMT 644 International Business Management | ||
| MGMT 655 Entrepreneurship | ||
| MGMT 669 Forecasting Methods for Business | ||
| Or other approved graduate-level courses outside the School of Business | ||