VCU Bulletins

Global marketing management

McQuaid, Ms. Jana P.
Graduate Program Director
(804) 828-4622

The Master of Science in Business with a global marketing management concentration offers students the opportunity to concentrate their studies in two related areas: marketing management and global business management. Students select foundation, core and/or elective courses in accounting, economics, finance or management to complement marketing courses in the program. Students interested in preparing for the increasingly global nature of business will be well suited for this unique Master of Science degree program. All degree candidates are strongly encouraged to participate in an intensive study program in a foreign language and/or a foreign study program.

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Foundation courses (0 to 21 credit hours; these courses may be waived for students who have taken equivalent material at the undergraduate level.)  
  ACCT 507 Fundamentals of Accounting  
  ECON 500 Concepts in Economics  
  FIRE 520 Financial Concepts of Management  
  MGMT 524 Statistical Elements of Quantitative Management  
  MKTG 570 Concepts and Issues in Marketing  
  Two-course sequence in a foreign language at the undergraduate or graduate level (or demonstrated proficiency)
  Two approved cross-cultural courses taken at the undergraduate or graduate level
Required marketing and strategy courses (15 credit hours)  
  MGMT 642 Business Policy (to be taken in the last semester)  
  MKTG 656 International Marketing  
  MKTG 657 International Marketing Planning Project  
  MKTG 671 Marketing Management  
  MKTG 673 Marketing Research  
Marketing electives (choose three; 9 credit hours)  
  MKTG 672 Concepts in Consumer Behavior  
  MKTG 674 Service Quality Management  
  MKTG 691 Topics in Marketing  
  MKTG 693 Field Study in Marketing  
  MKTG 697 Guided Study in Business  
Non-marketing electives (choose two; 6 credit hours)  
  ACCT 606 International Accounting  
  ECON 609 Advanced International Economics  
  FIRE 621 Cases in Financial Management  
  FIRE 639 International Finance  
  INFO 658 Electric Commerce  
  MGMT 632 Statistical Analysis  
  MGMT 643 Applied Multivariate Methods  
  MGMT 644 International Business Management  
  MGMT 655 Entrepreneurship  
  MGMT 669 Forecasting Methods for Business  
  Or other approved graduate-level courses outside the School of Business  



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Last update: 9/28/2010

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