The major in fashion merchandising requires a strong background in marketing, business and specialized professional courses with an emphasis on globalism. Students are directed toward assignments that will develop their skills in research, writing, presentation and critical thinking. Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing.
Internships provide not only experience but industry contacts, and are strongly recommended. They may be conducted primarily during the summer semester.
Study abroad programs are readily available for fashion merchandising majors.
Upon completing this program, students will know and know how to do the following:
|General Education requirements||Credits|
|University Core Education Curriculum (minimum 21 credits)|
|UNIV 111 Focused Inquiry I||3|
|UNIV 112 Focused Inquiry II||3|
|UNIV 200 Inquiry and the Craft of Argument||3|
|Approved humanities/fine arts||3|
|Approved natural/physical sciences||3-4|
|Approved quantitative literacy||3-4|
|Approved social/behavioral sciences||3-4|
|General Education directed electives* (9 credits)|
|Collateral requirements (31 credits)|
|ACCT 202 Accounting for Non-business Majors||3|
|ARTH 103, 104 Survey of Western Art||6|
|INFO 162 Digital Literacy: Spreadsheets Skills I||1|
|MKTG 301 Marketing Principles||3|
|MKTG 315 Buyer Behavior||3|
|MKTG/INTL 320 International Marketing||3|
|MKTG 330 Integrated Marketing Communications||3|
|MKTG 340 Retail Management||3|
|SCMA 323 Legal Environment of Business||3|
|Art history elective||3|
|Major courses (43 credits)|
|FASH 145 Computers for Fashion I||3|
|FASH 240 Survey of the Fashion Industry I||3|
|FASH 241 Survey of the Fashion Industry II||3|
|FASH 250 Concepts of Fashion Merchandising Environment||3|
|FASH 290 Textiles for the Fashion Industry||3|
|FASH 319 Contemporary Fashion||3|
|FASH 341 Merchandise Planning and Control||3|
|FASH 342 Retail Buying Simulation||3|
|FASH 343 Fashion Forecasting||3|
|FASH 443 Supervision and Management||3|
|FASH 445 Advanced Application in Store Development (capstone course)||3|
|FASH 450 Line Development||3|
|FASH 451 Importing and Exporting Fashion||3|
|FASH 490 Fashion Seminar||1|
|Fashion elective: select one course from electives below**||3|
|Open electives (16 credits)***||16|
|Total minimum requirement||120|
* Directed electives are VCU “general education” electives.
** Fashion electives are FASH 210 Visual Merchandising, FASH 350 Fashion Promotion, FASH 380 Fashion Branding
*** Open electives are any courses from any department within the university.
Note: Internships are not required but are strongly recommended. FASH 493 Fashion Internship may be taken for one, two or three credits.