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College of Humanities and Sciences

International Studies
INTL 320/MKTG 320 International Marketing

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 301 and junior standing. Designed to help students develop an understanding of international marketing policies and the differences among foreign marketing environments. Students compare and contrast domestic and international marketing and examine recent changes in the international marketing environment. Formerly MKTG 378/INTL 378.

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