Virginia Commonwealth University
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School of Business
- Marketing
- MKTG 671 Marketing Management (Spring 2013)
Semester course; 3 lecture hours. 3 credits. Prerequisite: MKTG 570 or MKTG 301. Detailed study of concepts and procedural alternatives in the delineation of the market target, the development and implementation of the marketing mix, and the control and analysis of the total marketing effort.